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Shopping for Father’s Day gifts is tough – what do you get the man who has almost everything? The answer: a Tour-quality custom club fitting experience from Club Champion, the #1 premium club fitter, builder and retailer of the best brands in golf. They offer more than 35,000 hittable head and shaft combinations – a true, Tour-level experience for any golfer.

According to Golf Magazine, “Many players think they aren’t good enough to be custom fit. But our higher handicappers saw up to 25 more yards with drivers and woods and some shaved 5 to 10 strokes per round. The results? Fitting matters.” Whether Dad is an avid golfer or a casual player, a custom club fitting can help improve his game.

In addition to providing fittings from supremely trained master fitters, Club Champion builds the clubs in-house, unlike most other fitters. Variables such as swingweight, length, lie and flex absolutely alter performance; the experience and know-how combining these intricate parts together is what separates Club Champion from its competition.

Ranked by Golf Digest among the 100 best club fitters eight times in a row, Club Champion’s unique coupling system allows them to combine any head and shaft together. The equipment available for demo is far more expansive than what’s offered at competitive companies, and the variety allows the master fitter to find exactly the right combination to optimize a golfer’s swing. Dad won’t have to wait to test the suggested clubs – he’ll get to hit the exact club that will be custom built for him.

“It never ceases to amaze me that golfers buy clubs off the shelf and assume they’re right for them. Whether you’re a great golfer or a casual one, getting a custom club fitting is one of the quickest ways to improve your game,” says world-renowned instructor and Club Champion brand ambassador David Leadbetter.

A custom fitting experience from Club Champion is the perfect Father’s Day gift. Gift cards can be purchased online at clubchampiongolf.com or by calling 888-340-7820.

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By Leonard Finkel

Tour Edge, a leader and innovator in hollow iron technology, launched the first complete iron-wood set designed specifically for the sophisticated golfer. The Exotics CBX iS (iron-wood set) is a revolutionary set that consists of all iron-woods; a hollow-body design combined with a traditional forged iron look and feel for golfers seeking next-level performance.

The idea is to produce the distance and forgiveness of a metal wood combined with the feel and control of a forged iron set with progressive offsets to match from club to club. The combination of L-cup technology and powerful steel material increases face bending at impact to act more like a metal wood, producing higher ball speeds.

Exotics CBX Iron-Woods feature an extremely high MOI and a deeper CG due to its wider sole and a slightly heavier overall feel compared to other hollow irons on the market, offering forgiveness and faster launch characteristics due to expanded perimeter weighting.

“We were a little ahead of our time with our first hollow-body iron design,” said Tour Edge President and Master Club Designer David Glod. “But now we feel we have constructed the best of what’s out there in the hollow iron market with a driving iron-like club that sets up like a blade and delivers power like a metalwood. The biggest difference over designs of the past is that you can control this club very easily. That is why we are launching it in a complete iron set from 2-A wedge and why you are seeing it in play, and now winning on the PGA Tours.”

The Exotics CBX Iron-Wood has been in play by six players on the PGA Tours so far this season as more and more professionals are looking at hollow-body designs as an option to replace traditional long irons. It was recently reported in the bag of the winner of the United Leasing & Finance Championship winner on the Web.com Tour.

“The Exotics CBX Iron-Wood on its own is a club that has already been put into play on the PGA TOUR, the Web.com Tour and the PGA Tour Champions without having any one on contract to do so,” said Glod. “It is a club the best players in the world have sought out and have won with. The feedback came in almost immediately after we launched the Exotics CBX Iron-Wood in 2-5 irons that there was a demand for this iron-wood in a full set.”

The sole keeps weight away from the face for a lower center of gravity and higher launch-lower spin characteristic, so even with lower lofts, Exotics CBX Iron-Woods are producing higher initial launch angles, delivering a unique high-launch, high ball speed, low-spin trajectory. The wider sole design makes it easier to glide through the turf.

The release of the CBX Iron-Wood as a complete set will mostly be centered on the Sterling Silver finish version. Only 30 sets of the Black Pearl are being offered as a full set, making it one of the most limited first runs in Exotics history. To find the closest retailer to you carrying the CBX Iron-Wood set, call (800) 515-3343 or visit touredge.com.

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The PGA Merchandise Show, held annually in January in Orlando, Florida, is the premiere showcase of the latest and greatest golf equipment, apparel, accessories, training devices, playing devices, available or soon to be available in the golf marketplace. Ranked as the sixth largest largest convention and trade show by Orlando Business Journal, over 42,000 attendees, from all over the world, flocked to the 2.1 million square foot Orange County Convention Center this year to view and purchase the latest technology for their pro shops and retail stores for you to purchase that will make your game better and more enjoyable as you play every round of golf.

A good quarter of the exhibit space at the PGA Merchandise Show is comprised of apparel companies. The fabrics that are currently being used to produce golf shirts are highly impressive in their ability to be both comfortable to wear on the golf course and fashionable to be worn in the evening out on the town. Performance is a common term which basically means that the fabric will stretch with your movement so your body does not feel restricted and will wick away any moisture your body creates thus ensuring you don’t look like you just stepped out from a sauna at the conclusion of your round. Companies like Chase are inventing new fabrics that are even more comfortable, fashionable, and performance driven while Under Armour, Adidas, and Antigua are combining fashion, comfort, performance, and fun.

Since Ron McPherson took the helm as President, Antigua has transformed itself from a golf shirt company to a golf performance company. In many Antigua products, a technology known as Desert Dry and Desert Dry Xtra-Lite fabric are utilized. Desert Dry is a moisture wicking technology created exclusively for Antigua to absorb and wick moisture quickly and evenly to achieve the most efficient evaporation available to keep the wearer as dry as possible. Desert Dry Xtra-Lite combines Antigua’s exclusive Desert Dry moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. Antigua apparel is tested often under the hottest conditions of the Arizona desert to assure that it meets the highest standards of moisture wicking performance. Other attributes of this fabric include reducing body temperature during activity, increased air flow for the fabric to breathe and minimization of body and fabric cling utilizing spandex in the fabric.

I own a lot of golf shirts. Many of the shirts I own are either solely fashionable or solely performance. Antigua shirts accomplish both! They are designed with the proper amount of material to hang nicely when you are standing still yet the material stretches without it appearing as if you are swinging wearing a straight jacket.
Antigua holds license agreements with the National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL), National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges. I mention this because these licensed shirts utilize the same performance technology as their golf apparel which means you can play golf and promote your favorite team while enjoying the comfort and performance of a great golf shirt. Antigua apparel can be found at your favorite golf store, team store, or online at www.shop.antigua.com.

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The Sun Mountain LS (lightweight series) golf stand bags offer a full range of features and weights to please the individual golfer’s preferences. Bags include the minimalist’s two-and-a-half pound 2Five bag, the 3.5 LS, 4.5 LS and the cart bag with legs, five-and-a half pound 5.5 LS. With each progressively larger number comes additional pockets and features and a corresponding additional pound of weight. This Lightweight Series of golf stand bags is available now in stores and on-line with retail prices of 2Five ($219), 3.5LS ($229), 4.5LS ($209), and 5.5LS ($239).

 

The Sun Mountain 2Five golf bag is the lightest, full-featured bag on the market weighing in at the scant 2.5 pounds. Sun Mountain reduced weight by using carbon-fiber legs, high strength-to-weight plastics, and ultra-lightweight and durable fabrics like those used in mountaineering tents. 2Five is offered in 10 different colors with a retail price of $219.99.

The 3.5 LS weighs 3.5 pounds and is designed for the golfer who likes an ultra-lightweight bag but wants a few more features. Like the 2Five, the 3.5 LS is constructed with lightweight nylon fabric, high-strength-to-weight plastic and carbon fiber legs. Adding a pound results in a thicker shoulder strap, a more cushioned hip pad, and three more pockets. 3.5 LS is available in seven colors at $229.99.

The 4.5 LS is a lightweight, mid-sized stand bag. Weighing just 4.5 pounds and incorporating the E-Z Fit Dual Strap System, the 4.5 LS is built for carrying and has numerous cart-friendly features. Cart-friendly features include a cart strap pass-through that runs behind the clothing pocket so the bag can be secured to a cart without blocking pocket access, a leg lock system to keep the legs firmly in place while the bag is carted, and a cart-friendly bottom. There is also a 4.5 LS 14-way offering an individual club divided top and a 4.5 LS Zero-G offering a hip-belt to take the weight off the shoulders. Retail prices are $209, $219 and $229, respectively.

Lastly is the 5.5 LS golf bag. The 5.5 LS is the biggest bag in Sun Mountain’s new lightweight series. The bag features a bigger, 11” diameter top with four, full-length club dividers to make getting clubs in and out a breeze. 5.5 LS also features nine pockets including: three water-resistant valuables pockets, a clear-view phone pocket and a velour-lined GPS pocket with a protective, thermo-formed front panel. 5.5 LS weighs 5.5 pounds and is available in eight colors with a retail price of $239.99.

For 30 years Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear and golf carts. Sun Mountain’s many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Within golf outerwear, Sun Mountain redefined golf-specific performance first with the windshirt, then fleece, and again with its four-way stretch, waterproof, and breathable rainwear. The Sun Mountain Speed Cart® golf push cart transformed walking carts and created an entirely new category of golf products. Sun Mountain’s “Ahead of Time Design” motto drives the company to continually design and refine golf equipment. For the Sun Mountain retailer nearest you call 800-227-9224 or visit www.sunmountain.com

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March 3, 2017 — Sun Mountain has entered a licensing agreement with Under Armour to create and market a new line of golf bags. The 2017 collection includes two stand bags (Speedround $239.99, Match Play $259.99) and one cart bag (Armada $259.99). These new golf bags are scheduled to be at on- and off-course golf specialty stores beginning in April. Interested retailers should contact their Under Armour sales representatives to place an order.

The UA Storm Speedround golf stand bag is the lightest bag in the collection and offers a 9”, 4-way divided top and the X-Strap® Dual Strap System for easy on/off. Speedround offers nine pockets, two are water resistant, and comes in men’s and women’s styles with a retail price of $239.99.

The UA Storm Match Play golf stand bag features a 9.5”, 4-way divided top and the E-Z Fit© Dual Strap System for customizable fit. Match Play offers 11 pockets, two are water resistant. Retail price is $259.99.

UA Storm Armada is a golf cart bag with a 10.5”, 14-way divided top and single shoulder strap. Armada features 10 pockets, two are water resistant, and the new Smart Strap System to secure the bag to the golf cart. Retail price is $259.99.

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With advances in golf club technology, most golfers could easily hit the ball further and more accurately. Yet a Golf Magazine study found that 90% of U.S. golfers may be playing with improperly fit clubs. A Golf Digest study found that 8 out of 9 Club Champion custom fit golfers lowered their score by as much as 6 strokes per round and added up to 21 yards off the tee.
Club Champion is the country’s premier club fitter, builder, and retailer of the best brands in golf. The company delivers a Tour-quality fitting that produces longer, more accurate shots, with a nearly 100% CC driver brandssatisfaction rate. Their approach is unbiased; no specific vendor is promoted. The only goal – find the best combination of components to lower your scores.

Ranked by Golf Digest among the 100 Best Club Fitters three times in a row, Club Champion has a unique coupling system that allows them to combine any head and shaft together, so golfers hit the precise combination to be custom built for them. Most golf stores use fitting carts provided by club manufacturers and while these carts offer options, golfers are unable to mix and match from different carts to determine ideal combinations. Club Champion offers hundreds of shafts and many are not available through most other fitters and retailers. Former PGA Tour player Jay Williamson says, “I had access to every brand of shaft and head, but I never understood what they did for me. I didn’t have the opportunity to experiment like I do at Club Champion. They bring the same level of service players receive on Tour, including the newest heads and shafts and the most advanced fitting technology. If you are a committed golfer at any level, I highly recommend it.” Incidentally, Club Champion was able to add an average of 15 yards to Jay’s driving statistics.

Being a golf writer, I‘ve experienced many fittings, but this experience was totally different. My driver picCC driver wallked up an average of 24 yards. I added 15 yards to my irons and reduced dispersion by approximately 30%. It’s easier hitting greens with a 7-iron than a 5-iron. Frank D’Angelo, (Malvern, PA) has been going to Club Champion for four years. He was fitted for Mizuno MP 25 irons. “I was a 12 index before I went to Club Champion and I’ve shaved about six shots off my handicap. It’s a premium store and you get premium service,” he gushed.

Club Champion stands out because they actually build clubs in-house, to exacting, unrivaled tolerances. Variables such as swing weight, length, lie and flex definitely alter performance. The experience and know-how in combining these intricate parts together is what separates Club Champion from its competition. Chuck Thiry, Vice President Strategic Partnerships – Cleveland Golf says, “In our experience, Club Champion represents the finest in the art of club fitting and building. We are confident that Club Champion will fit, service and support the most discerning golfers at the highest possible levels.”

While anyone will benefit from premium club fitting, it is for the golfer who wants optimized performance. WCC driver fitting inside bayv2hen Club Champion says you’ll add 20 yards off the tee, they mean it. Whether you are looking to buy new clubs or fix your current set, premium club fitting is the answer. Fitting prices range from $80 for wedges to $350 for an entire bag. The company has 15 studios located nationally including northern New Jersey (Hackensack) /NYC, Philadelphia and Boston. Don’t just buy clubs, buy guaranteed improvement! For more information, visit clubchampiongolf.com/great or call 888-335-3968.

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Sun Mountain has long been the innovator and market leader in golf push carts and now has a collection of cart accessories to round-out the offerings. The latest accessories are cart covers that offer a convenient way to store and transport golf push carts. There’s a cover specific to the three-wheeled Speed Cart® and a cover that fits the four-wheeled Micro-Cart® and the new Reflex® cart. These covers help keep grass clippings out of the car and offer lift and carry straps for easier transportation. The new cart covers are $99.99 retail. For the retailer nearest you call 800-227-9224 or visit www.sunmountain.com.

The new golf push cart covers offer a large U-shaped opening, two-way zipper, durable Tough-Tek material in wear areas, removable carry strap with slip-resistant shoulder pad, and lift handles with a wrapped grip.

The new covers join a wide collection of other push cart accessories including: storage bags, cooler bags, seats, sand/seed mix bottles, adjustable umbrella holders, and UV and rain umbrellas. You can see the full collection at https://shop.sunmountain.com/accessories.html.

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For 30 years Sun Mountain has been a pioneer in the golf industry, revolutionizing golf bags, golf outerwear and golf carts. Sun Mountain’s many innovations, including the first lightweight golf bag and modern stand bag, have made it the top golf bag company in North America. Within golf outerwear, Sun Mountain redefined golf-specific performance first with the windshirt, then fleece, and again with its four-way stretch, waterproof, and breathable rainwear. The Sun Mountain Speed Cart® golf push cart transformed walking carts and created an entirely new category of golf products. Sun Mountain’s “Ahead of Time Design” motto drives the company to continually design and refine golf equipment.

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Leonard Finkel: Chip, I had a chance to interview you when you were president of Adams golf. You now head CallChip Breweraway Golf, among the most iconic brands in golf. How is your job different now than it was at Adams?

Brewer: There are a lot of similarities, but it’s bigger, it’s busier, and there are a lot more resources. It’s global. The general themes are the same, about making the best product and building relationships and bolstering the brand. The things that you need to do to move the needle here are more significant, but the resources are a lot greater too. It’s kind of a dream job for me though. I love golf and I love being in the industry. I’m unabashed about that and I’m enthusiastic about all aspects of that. So it’s kind of like going from the minors to the majors in a way. I relish that opportunity and the challenge.

LF: You took over Callaway Golf in 2012 and seem to have turned it around with positive revenue and earnings growth since 2013. How were you able to accomplish that feat?

Brewer: We, and the emphasis is we because the team has really done a good job, but we started with a great brand. Callaway, as you said, is an iconic brand.  I knew that coming in, but it was even stronger than I expected. It has resonance across all handicap ranges across the globe. I remember shortly after getting the job, being on an airplane (there was a lot of that), and people would ask me what I do. I’d say I worked at Callaway and they’d say, “That’s so awesome! You must be killing it.” And for some time the company wasn’t doing so well, but the perception was so strong and the brand affinity remained strong. The second thing is the resources here. We spend $30 million a year on R and D (Research and Development). We’ve done that forever.  So there is a very deep knowledge base and expertise on the product side.

Thirdly, we’ve put together what I think is a great team and the results would support that. From his product development, Doc (Dr Alan Hocknell, SVP, R&D) and his team, operations and sales, Harry’s team (Harry Arnett, SVP, Marketing) on the marketing front bringing the energy and enthusiasm. We’re proud of what we’re doing. I think we’re good at what we do. We love it and the results have been good. Our market share is up over 50% over the last few years. In fact, we’re a leader in almost all categories. We’re either number one or number two in every club category. We’re number two in golf balls, growing our shares and bringing energy to the marketplace. We’re doing it through fun and authentic marketing, but most importantly, it’s product that’s differentiating us.

LF: Can you tell me, what the thought process was and what factors are involved in deciding what components you will use for instance, in a driver? Is cost a factor? Do you come up with a profile for a specific type of player and then build around that?

Brewer: That’s one of the changes — slight but it’s really significant – that has happened over the last few years. What we factor in the most is, what’s going to benefit the golfer. What’s the best possible part for performance? I think the company previously had been worrying about nickels and dimes in terms of product costs when what’s really costly is a product that doesn’t excite consumers. We’re building a lot more quality and putting a lot more cost into the product, whether that be components, shafts or grips. We’re moving into premium, cutting edge product, laser welding, cup face technology and the technologies involved in heat treatment, which are incredibly expensive. We have more laser welding capability than any other manufacture across Asia.

We have heat treatment that is more complicated from aerospace technology, that’s actually adding costs. But it’s leading to better product, a product that gains market share, which is the way to run a business. It varies a bit on different products and player type. We have products that are specifically designed for better players. We have some products that are designed for higher handicaps, women or seniors, as it should be. One product doesn’t fit all people. A great product will fit a wide range of individuals but there are products that can be tailored specifically. Cost is the last thing we’ll consider when we’re making those decisions.

LF: Endorsement contracts with players such as Phil Mickelson are big part of Callaway’s marketing efforts. How does Callaway promote its products on Tour, making sure Tour players like Phil Mickelson have golf equipment that fits them and improves their game?

Brewer: We’re passionate about that so investing in the Tour has been a one of the big moves of the last 3 years. When I took over Callaway it had a history of having a nice Tour presence and certainly Phil Mickelson and Annika were iconic players. Although Annika’s retired now, Phil remains probably our most noteworthy player. But we’ve added a lot of fresh, young, energetic individuals. When I took over there were 12 players on the PGA Tour. Last year, there were 31, young players like Patrick Reed, Harris English and Kevin Kisner; players who are turning to Callaway and getting better during the process. That’s a big part of our brand messaging. It’s something that we love being part of.

Even at my level, I’m talking to the team about how is this player adapting to the new technology. Phil and I will text back and forth. I play golf with him occasionally and he will constantly give me feedback on what’s working and what’s not. It’s a big part of our development and our marketing program. It’s really important for us and we put a lot of time and energy and money into it.

LF: On average how many times a year does a Callaway Tour professionals get fit or work with a Tour representative on his/her golf clubs?

Brewer: Every player is different. We have players that change product all the time. There are players that will win and then change the next week. There are players that never want to change. So it’s very player specific in how often they want to tweak their product. Our job is to be with them and support them because their game has to come first. When we’re recruiting new players, I’m often talking to them or their parents. What I’m going to tell them is that we’re going to treat you or your son or your daughter like they were my son or daughter, and do what’s best for them. They are only going to convert product when it’s appropriate and makes sense for their game. We are going to hold ourselves to the standard of delivering product that improves their game. We encourage our players to change when we have something that’s better for them.

LF: Do you believe the average golfer can benefit as much from a club fitting as a Tour Pro?

Brewer: The average golfer can probably benefit more than a Tour Pro. Tour pros obviously need to get fit, but they have been fit and pampered to for many years by the time they hit the Tour. Their launch conditions are already really good or they wouldn’t be on Tour. You don’t find a guy on Tour spinning it at 4000 RPMs or hitting it crooked because the fit is totally off. You find such small degrees on Tour, plus they can adjust. By the third ball, that pro has already adjusted the club and moved the impact location in many cases. Whereas with the average player, that’s far from the truth.

We’ve done research internally that shows that the average player can get almost 21 yards from a driver fitting. Despite our marketing and everything else, on Tour, 21 yards is really hard to get. They’re already optimized. If we’re getting them an extra mile or 2 miles an hour, that’s homerun stuff. Where for the average player, it’s a night and day difference. As I’ve stated 1000 times, I’m a huge proponent of club fitting. We love to partner to find products that give the consumer an edge.

LF: Phil Mickelson could arguably be the most popular player on Tour. What’s it like working with him and could you give me an interesting story or two about yours or Callaway’s relationship with him?

Brewer: Phil is one of the most likable guys in golf. And for good reason. He’s fun, he’s honest, he has a good heart, he engages with the fans, he smiles, he takes chances. He’s just interesting. In my role here, I’ve had the good fortune of getting to know him. We play golf together occasionally. I’ve played in a couple of Pro – Member events with him. I won one with him, I didn’t win another, which bothered him immensely. He likes to have fun on the golf course and in life. He’s a generous man in how he takes care of people, but he’s also got a pretty good needle, so you have to have thick skin when you play with Phil. If I hit it out there my Sunday best 260, he’s going to fly it and make fun of me. He’ll tell me it’s cute and he’s never seen anyone hit that short. You better be able to take it and roll with it when you play with him.

He’s a club junkie like me. He’s constantly tweaking and he’s one of the guys that likes to get involved with technology, so he’s going to keep you on your toes organizationally. I love Phil; he’s great. He pushes us and it makes us better, although it’s not easy. But he’s also one of the greatest advocates out there and we are lucky to have him. He’s great for golf.

LF: I read an interesting article in golf week this week, talking about the exploding popularity of simulators in Korea. Among other things that I found intriguing, the LPGA and PGA of America had their interest piqued with the conversion of millennials to real golf. The article goes on to say, “The primary reason is the exposure to simulators. The conversion rate to an 18- hole experience is an astounding 85%. Could virtual golf become the next grow the game initiative touted in the United States?” What are your thoughts?

Brewer: I think it’s starting to work already and I think it has great potential. Simulators in specific markets are starting to gain popularity and attract millennials into the game in a non-threatening way. It’s more of a nightclub kind of fun experience. But also the Top Golf concept, which Callaway’s been an active part of, which is growing across the southern United States and going global. These are really fun and exciting ways to bring people into the game and it’s a type of golf that is easily accessible, fun, appeals to millennials and it does lead to interest in the game that in turn leads to conventional golf. It’s a wonderful development right now that were at the leading edge of and if it continues, it should have a real positive influence on the industry. And it’s also really cool to see the LPGA and the PGA thinking about it and getting involved in it. That didn’t happen, five or 10 years ago in terms of grow the game initiatives from these ruling bodies. And that is also a very positive sign.

LF: Do you have any new and exciting projects on the horizon at Callaway that you’d like to share with us?

Brewer: Holy smokes, of course we do. That’s what we do. That’s what gets us up every day and gets our blood flowing. Golf balls have been a huge category for us and were really transforming them with a new type of product built around SoftFast Core technology. These are lower compression golf balls, 75 compression balls, that are wildly better for most consumers. They feel better, they go further, they just have no negatives. All positive. It’s a whole new technology. In Chrome Soft, we have a new Tour-based version that’s coming out.

In irons, we’ve become the number one iron in golf based on a technology called cup face. And that cup face is unlike anything else out there. It delivers ball speed and total performance unlike anything else out there. It’s in our new Apex irons, which are beautiful, sexy golf clubs that really establish new levels of performance, both in distance and total performance.

New technology coming on the woods side with the XR16 product; we partnered with Boeing to really move the needle from the aerodynamics perspective. So we can get a driver that’s both forgiving and has a large footprint, bigger driver. But also really makes strides in terms of ball speed with the aerodynamic improvements. There have been a lot of people talking about that for some time, but we brought in the heavyweights in terms of the research capabilities and knowledge, which put us ahead in the game on that very important technology element.

LF: How would a company like Boeing help you create a golf club?

Brewer: Because golf clubs move through space at about 100 miles an hour and it’s a very complicated aerodynamic movement that, while applying the same amount of force in your swing, you want that club to move as fast as possible without compromising any of the other features associated with it. We have aerodynamicists on staff, but can you imagine how many Boeing has? Bringing in those individuals, they use it as a tool to excite their engineers, to give them fun projects. Their projects can take years, and ours go at a rapid pace and they really engage with us aggressively. And the XR16 is going to be a lot of fun for the fitters to be able show improvement with unmatched forgiveness.

Leonard Finkel is the author of The Secrets to the Game of Golf & Life and former editor in chief of Golf Journeys Magazine. His work has been featured in almost 200 publications including Golf Magazine, Golf Digest, The Wall Street Journal, USA Today, Golf Illustrated, Golf Tips and Player Magazine. He has written more than a dozen cover stories for Golf Today Magazine. He has written extensively about golf and travel and has added poker to his writing repertoire. Finkel also works as a marketing and public Len Finkelrelations consultant. His specialty niche is writing advertorial copy. Prior to his career in golf, Finkel owned a chain of retail stores and a consulting and import company based in Asia. He attended the University of Utah.

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#1 Golf Instructor in New York Bringing Talents to Trump’s Latest Triumph

New York, NY- December 15, 2014– Donald J. Trump today announced highly acclaimed instructor Michael Breed and his namesake golf academy will open at Trump’s brand new Trump Golf Links at Ferry Point. Michael Breed joins Trump as the number one golf instructor in the state of New York, and thirteenth on Golf Digest’s list of Top Fifty Instructors in the United States. Throughout his twenty five year career Breed has worked with over thirty PGA Tour, LPGA Tour, Nationwide Tour and Senior Tour players and brings this breadth of experience at the highest level to each of his students.  He is also the host of Golf Channel’s hit show “The Golf Fix” and was recognized as the PGA’s National Teacher of the Year in 2012.

Donald J. Trump, Chairman and President of the Trump Organization says, “We are thrilled to have Michael bring his immense talent and highly regarded academy to Trump Golf Links at Ferry Point, which will be one of the finest public golf courses in the country. Michael is an incredible addition to an already stellar facility and we look forward to continuing our great relationship for many years to come.”

Michael Breed added, “I’m honored to partner with the Trump Organization on this incredible opportunity to bring my academy to a world-class facility located just minutes outside of Manhattan. Trump Golf Links at Ferry Point is truly an unbelievable course and I’m confident we will experience great success.”

Most recently Michael was the Director of Instruction at the Michael Breed Golf Academy previously located at the Manhattan Woods Golf Club in West Nyack, NY. Formerly, Michael was the Head Golf Professional at Sunningdale Country Club for 12 years from 2001 – 2012. His experience includes five years as the Head Golf Professional at Birchwood Country Club and Assistant Professional positions at Deepdale Golf Club and Augusta National Golf Club.

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Since 1992, Tee Time Golf Pass, Northeast Edition, is one of golf’s largest and most respected discount passbooks. It contains huge discounts at your favorite local courses plus hundreds of others in the region and at destination areas. The book has 153 participating courses in NJ, NY, CT and Eastern PA. Redeeming just one or two of the 83 free or discounted greens fees will pay for the cost of the book.Great Golf Holidays

Tee Time Golf Pass is the perfect book for the avid golfer who is on a budget and willing to play various golf courses while getting as much bang for their buck. It’s ideal for using in the NY, PA, and Atlantic City area golf courses where the discounts are enormous at many terrific golf courses. Share the savings with your golfing buddies by also telling them about the Tee Time Golf Pass. Maybe they’ll give you a few extra strokes!

Tee Time Golf Pass is providing Great Golf Magazine readers with an additional 15% discount by using the GGM15 code at check out. Golf is always more fun when it costs less.

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