Performance By Antigua

The PGA Merchandise Show, held annually in January in Orlando, Florida, is the premiere showcase of the latest and greatest golf equipment, apparel, accessories, training devices, playing devices, available or soon to be available in the golf marketplace. Ranked as the sixth largest largest convention and trade show by Orlando Business Journal, over 42,000 attendees, from all over the world, flocked to the 2.1 million square foot Orange County Convention Center this year to view and purchase the latest technology for their pro shops and retail stores for you to purchase that will make your game better and more enjoyable as you play every round of golf.

A good quarter of the exhibit space at the PGA Merchandise Show is comprised of apparel companies. The fabrics that are currently being used to produce golf shirts are highly impressive in their ability to be both comfortable to wear on the golf course and fashionable to be worn in the evening out on the town. Performance is a common term which basically means that the fabric will stretch with your movement so your body does not feel restricted and will wick away any moisture your body creates thus ensuring you don’t look like you just stepped out from a sauna at the conclusion of your round. Companies like Chase are inventing new fabrics that are even more comfortable, fashionable, and performance driven while Under Armour, Adidas, and Antigua are combining fashion, comfort, performance, and fun.

Since Ron McPherson took the helm as President, Antigua has transformed itself from a golf shirt company to a golf performance company. In many Antigua products, a technology known as Desert Dry and Desert Dry Xtra-Lite fabric are utilized. Desert Dry is a moisture wicking technology created exclusively for Antigua to absorb and wick moisture quickly and evenly to achieve the most efficient evaporation available to keep the wearer as dry as possible. Desert Dry Xtra-Lite combines Antigua’s exclusive Desert Dry moisture-wicking feature with specially constructed ultra-light fabrics for maximum wicking performance and optimum comfort. Antigua apparel is tested often under the hottest conditions of the Arizona desert to assure that it meets the highest standards of moisture wicking performance. Other attributes of this fabric include reducing body temperature during activity, increased air flow for the fabric to breathe and minimization of body and fabric cling utilizing spandex in the fabric.

I own a lot of golf shirts. Many of the shirts I own are either solely fashionable or solely performance. Antigua shirts accomplish both! They are designed with the proper amount of material to hang nicely when you are standing still yet the material stretches without it appearing as if you are swinging wearing a straight jacket.
Antigua holds license agreements with the National Football League (NFL), Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL), National Basketball Association (NBA), Ultimate Fighting Championship (UFC), along with numerous American universities and colleges. I mention this because these licensed shirts utilize the same performance technology as their golf apparel which means you can play golf and promote your favorite team while enjoying the comfort and performance of a great golf shirt. Antigua apparel can be found at your favorite golf store, team store, or online at www.shop.antigua.com.

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